PSA PLAN worksheet

What issue/ topic did you choose?

I choose the topic called Digital Security.

Why is this important?

 This is important because some people do not know how to use the Internet appropriately and some of them try to put bad things on peoples wall.

What is the behavior your looking to change?

 The behavior that i am trying to change is that fighting in the internet is a really serious thing to do or getting others people do not know how to use the internet right and they can get your picture and do something with it.

Why doesn’t the audience already engage in this behavior?

 the do not follow the proper behavior because they know that they are doing something bad and don't want to admit it.

What emotional appeal can you make?

 i will try to do something fun

Belonging; Power/Control; Fun: Safety;

Put your audience in a situation/scenario where the issue would come up in their lives. 

 they would reflect when they will see the video

Where are they? (setting) 

 they are going to be in the video

Who is there? (characters)

 Alondra and Alexia

What’s’ going on around them?  ( ambient sound)

What are they saying? (dialogue)

Who is message brought to you by? ( Station; organization)